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As Zozotown suits up, Japan's online fashion revolution gathers speed

Business took off as fashion-conscious professionals in their late twenties and early thirties started using Zozotown to buy trendy but work-appropriate threads online from labels such as United Arrows and Nano Universe. Its target is now broader, selling over 6,800 brands including, starting next week, clothes by Shimamura Co Ltd, one of Japan’s largest mass market chains. But industry executives say it still has an enviable cachet. Zozotown has an “overwhelming ability to attract customers,” says Takahiro Kinoshita, a manager in the digital marketing department of United Arrows. Yusaku Maezawa, the chief executive of Zozo, which operates Japan's popular fashion shopping site Zozotown and is officially called Start Today Co, speaks at an event launching the debut of its formal apparel items, in Tokyo, Japan, July 3, 2018. REUTERS/Kim Kyung-Hoon In February, fashion company Stripe International launched Stripe Department, an online joint venture with SoftBank Group Corp. The site features recommendations by stylists, and targets a user base that’s slightly older than that of Zozotown, the company says. Amazon is trying to raise its fashion credentials in Japan, sponsoring catwalk shows in Tokyo. The head of Amazon Japan’s fashion unit, James Peters, says fashion is one of the company’s fastest-growing areas, but declined to provide figures.

For the original version including any supplementary images or video, visit https://www.reuters.com/article/us-japan-retail-zozotown/as-zozotown-suits-up-japans-online-fashion-revolution-gathers-speed-idUSKBN1JU0WF

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